August 21, 2000
Dear ,
Thank you for sending us the coupon from the ad that appeared in the New York Times on Tuesday, August 15th.
The facts about what we are doing every day in the forest are dramatically different than what was portrayed. Our purpose in managing these forests is to demonstrate that it is possible to restore forestlands that have been heavily logged while operating as a successful business. As a family, we are managing these forestlands for the future, and expect that over the coming decades we will see measurable improvements in the health of the forest.
Success at Mendocino Redwood Company will be important for the health of the 232,000 acres that we manage, and will likely have an important impact on the management of other privately held forestlands in the state of California.
We are enclosing a text version of the ad, along with our factual responses. If after you see this additional information you would still like to learn more about what we do, you can visit our website at www.mrc.com. You can also feel free to call our Director of Stewardship, Nancy Budge, at 707-962-2807, and she would be delighted to answer questions or arrange a tour for you to see first hand how we are working to restore this important forest.
Again, thank you for sending us the coupon as it provides us an opportunity to share accurate factual information with you.
Sandy Dean
President,
Mendocino Redwood Company
New York Times advertisement
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